Listen with LiT!

This week we learned about the Elaboration Likelihood Model or ELM as the intellectuals prefer to use it. ELM states that we process information in two ways (this is a component of something bigger, the persuasion process, but we'll save that for another day), which then change our attitudes. The central and peripheral route. By going the central route, everyone is paying attention, actively engaging; we care about what's going on. It could be a personal reason or something that sparked an interest. The peripheral route is when we are not fully processing the information.  The receiver is influenced by factors other than the contents of the message ( Persuasion: Applying the Elaboration Likelihood Model to Design ). Open houses are a great example. Did you know that some people don't even go FOR THE HOUSE?! (insert gasp here) ( 10 Open House Etiquette Fails You Can Learn From ) Sometimes it's a casual weekend activity, a way for a nosey neighbor to look next door, or th...

  I want to start by saying that I am a complete news addict. For the last five years, my life has, for the most part, has been consumed by news. You name a news outlet, probably been through my list of must-see television. Promise, not even picky either I have no bias. Of course, I prefer to watch news that matches my belief system. Although, there are times I’ll switch to that other news network to see how the other views points are. During undergrad, my political science professor said constantly watching networks that only reaffirm your bias without seeing what the other side says will not give the full picture. At the time, I thought, why would I want to watch Fox News? Or any network that likes to present their version of “facts.” Now a lot of people would say that happens with any news outlet. Networks push their beliefs on audiences they know that the majority of viewers agree.  This key of knowledge known by news outlets is the reason why the Two-Step Flow Theory work...

 Hello!!! My name is LiToyia Allen, currently a grad student at the University of Florida (Go Gators, right. Nah..I'm an FSU fan) and an amateur blog writer. So, let's take a dabble into my thoughts. Shall we, the topic is Silver Bullet Theory and the media's control on us. Annndddd...GO! Ok, let’s be real for one second and admit to ourselves and whatever higher presence that makes you feel comfortable, that we are trained by the media we consume. I mean it’s true. Think about why blue is associated with boys and pink is associated with girls. Or that women are still being praised for becoming referees in sports, mainly male-dominated ones like football and basketball. Trust me, that’s still a big deal and needs to be recognized always. However, at the same time continuing to praise every single woman who decides to become a ref in mainstream sports puts them in a pedestal light which isn’t fair. So, before I go into tangent mode regarding women in referees, let's get ...